Effective Date: 19 February 2014
General Mills is proud to market some of the world's most-trusted brands. We know that maintaining your trust requires that we protect your privacy - so we are very sensitive to the privacy concerns of those who use our websites, our pages and applications on third-party social-networking services, our emails, and our mobile applications (collectively, our "Sites").
We may collect information about you (and the computer or device you use to access our Site) in a variety of ways:
When you participate in our offers or programs (or otherwise communicate with us), you may directly provide us with information, including (but not limited to) the following:
If you choose to access or make use of third-party social networking services (such as Facebook or Twitter), we may receive personal information about you that you have made available to those services, including information about your contacts on those services. For example, some social networking services allow you to push content from our Site to your contacts or to pull information about your contacts so you can connect with them on our Site. Some social networking services also will facilitate your registration or log-in for our Site or enhance or personalize your experience on our Site. Your decision to use a social networking service will always be voluntary. However, you should make sure you are comfortable with the information social networking services may make available to our Site by visiting those services' privacy policies.
Information we gather when you visit our Sites, or when you view our online ads
We may obtain information about you from other sources, such as public databases, other brands and groups within General Mills, data aggregators, and other commercially available sources. This information may include:
We use the information we collect (in combination with other information we or third-party service providers may have) to communicate with you regarding our products, services, and promotions, to provide you with other information, services, products, or other materials you request, to customize your interactive experience (including by providing you with relevant advertising on our Site and elsewhere), and/or to manage and improve our sites, products, and service offerings.
Some specific ways that we may use this information are as follows:
We will not send you any email marketing communication unless you expressly consent to receive such a communication from us. And if you do sign up to receive these emails, you will always have the opportunity to "unsubscribe" from further email marketing messages from that General Mills brand or group.
Cookies" are small files that are placed on your computer or device when you visit a website. Cookies may be used to store a unique identification number tied to your computer or device so that you can be recognized as the same user across one or more browsing sessions, and across one or more sites.
Some cookies are essential in order to enable you to move around our Site and use its features, such as accessing secured areas. Other cookies collect information about how visitors use the Site (for instance, which pages visitors go to most often, and if they get error messages from web pages). When combined with information collected when you register on a website, cookies allow us to welcome you back to the site or otherwise provide enhanced, more personal features. Cookies may also be used on our behalf by third parties managing our advertising on other websites to enable us to learn which advertisements bring visitors to our sites and to otherwise improve or target our online advertising.
Most browsers accept cookies automatically, but can be configured not to do so or to notify the user when a cookie is being sent. If you wish to disable cookies, refer to your browser help menu to learn how to disable cookies. Please note that if you disable cookies, you may be unable to access some customized features on our Site.
"Web beacons" and similar technologies are tiny or transparent images that, for example, allow us and third parties to count the number of users who have visited a particular web page or to access certain cookies. When you access a page containing a beacon, you establish a communication with a web server, which collects certain information about your computer or device. This information may include your IP address, browser type, operating system type, and identifiers that have been stored in cookies. We may use beacons on our sites to count the number of visitors to our sites and to recognize users by accessing unique identifiers stored in cookies that we have set on their computers or devices. Being able to access these identifiers enables us to provide a personalized experience on our sites. We may also include beacons in advertisements or in email messages to determine how these are acted on.
These third parties may use the information gathered through these cookies to show you advertising they believe to be most relevant to you when you visit other websites not belonging to us. This practice is called "online behavioral advertising."
For additional information on the types of cookies we use, please click here
We (and the third parties that provide content, advertising, or functionality on our sites) may also use other kinds of local storage technologies that operate similarly to cookies, such as local shared objects (also known as "Flash cookies") and HTML5 local storage. These technologies are similar to cookies in that they make use of storage on your device for the purpose of identifying the device across different services and sessions. Please note, however, that these technologies may make use of different parts of your device from cookies, and so you might not be able to control them using standard browser tools and settings. For information about disabling or deleting information contained in Flash cookies, please click here.
We may share the information we collect with the following types of entities, including those which may be located outside your country of residence:
Affiliates. We may share information within General Mills among our various businesses, and within our family of affiliated companies. Service Providers. We may share information - including information that personally identifies you - with companies that provide services on our behalf. These parties may use the information solely in conjunction with the specific services they provide for us. Some service providers may be involved in administering or supplementing our databases and will need to have access to your information in order to do so. For example, we may retain a third party to verify the accuracy of information within our databases or to gather additional information about individuals within our databases from commercially available sources. As another example, we may provide information from our databases to third parties who help us target specific advertising communications to you when you visit other sites.
Other Parties When Required by Law or as Necessary to Protect Our Users and Services. We also may disclose information - including information that personally identifies you - to third parties in order to:
Some of the content, advertising, and functionality on our Site may be provided by third parties that are not affiliated with us. For example:
We may enable you to share certain materials on the Site with others through social networking services such as Facebook and Twitter.
One of the third parties that provides services on our Site is Google Inc. Like many websites, we use Google Analytics, a service that provides information about how many users visit our Site, when they visit, and how they navigate the Site once they are here. Google offers a browser add-on that enables users to opt-out of having data about their visits reported to websites by Google Analytics. More information about the add-on is here.
We also may use other Google Analytics tools, such as Demographics and Interest Reporting, which enables us to learn more about the characteristics and interests of the users who visit our Site, and Remarketing with Google Analytics, which enables us to provide relevant advertising on different websites and online services. You can opt out of having your data used for these additional Google Analytics tools by visiting this page and opting out of ads provided by google.
We are committed to keeping your online transactions safe and secure. For example, in order to reasonably assure the privacy and security of your credit card data when making an order, we use Secure Sockets Layer (SSL) technology. SSL uses encryption technology to create a secure connection between your computer and ours. We have also put procedures in place to safeguard other information we collect from you. Please note, however, that we cannot absolutely guarantee the security of any information you provide online; you provide it at your own risk.
Our Site may, from time to time, contain interactive areas where Site users might submit comments or other content (including information about the user that might be displayed in the user's public profile within an online community) that may be visible to others. Users should be aware that when they voluntarily disclose personally identifiable information (e.g., name, email address, etc.) in content submitted for posting or publication, the information can be read and used by others. This may result in unsolicited messages from other posters or parties. We make no representations and undertake no obligations as to the security or use of information you voluntarily include when submitting content.
This Site may, from time to time, include a send-to-a-friend application that makes it easy for you to forward information or materials from our Site to friends or family by email. In order to address your email message, the application may ask you to input the recipient's email address and/or similar information (including your email address). This information is used by the application to address your message so that it can be properly sent. We may temporarily maintain a log of this information for troubleshooting and fraud-prevention purposes. In the event that we are offering you some form of referral award for encouraging an action on the part of the recipient (for example, if you are to earn a reward if the recipient chooses to register for one of our offerings after receiving the email from you), we may also retain the information as necessary to establish that the referral award was earned.
This Site is not directed to children and we will not request any information from children under 13 at this Site. General Mills does have other sites that are geared in whole or in part to a child audience. Our commitment to the privacy of children is described more fully in the privacy policies of those sites. General Mills and its affiliated companies take special care to protect the privacy of children under the age of 13. We have developed our child privacy practices to comply with Children's Online Privacy Protection Act of 1998 ("COPPA") as well as the guidelines established by the Children's Advertising Review Unit (CARU). We also recommend that parents monitor their children's Internet activities and learn and employ software or other tools that can help their children enjoy the fun and entertainment of an online experience without compromising their personal safety or allowing them to use the Internet in a manner inconsistent with their parents' preferences.
Under the laws of some jurisdictions, you may have the right to request details about the information we collect and to correct inaccuracies in that information. If you would like to make a request to access your information, or to delete your information, please contact our customer service department via www.generalmills.com.au/Gmi/ContactUs.aspx. You may also use this contact to unsubscribe to direct marketing from us.
General Mills Australia Pty Ltd
4-8 Ricketts Road,
Mt Waverley 3149
Phone: Australia free call: 1800 67 77 74, 8am- 7pm Monday to Friday (Australian EST).
Phone: New Zealand free call: 0800 222 828, 10.00pm - 9pm (NZDT)